Muriel van den Booagerde Dubois Fondatrice 067 et Laboratoires de Biarritz

Allow me to introduce myself: Muriel, the founder of 067.

My cumulative experience in the cosmetics sector, from ingredient sourcing to product formulation, has allowed me to forge the necessary skills for my new incentive: providing high quality care for your horses.

If you require any additional information regarding products, or have specific requirements regarding horse care, do not hesitate to contact me at the following address: Muriel@exploratoo.com or leave your e mail in the requisite space below.

If you are inquisitive regarding the development of our brand, please consult the Blog section of our webpage.

Furthermore, I invite everyone to share my passion and commitment through my product Manifesto

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Muriel van den Booagerde Dubois Fondatrice 067 et Laboratoires de Biarritz

Allow me to introduce myself: Muriel, the founder of 067.

My cumulative experience in the cosmetics sector, from ingredient sourcing to product formulation, has allowed me to forge the necessary skills for my new incentive: providing high quality care for your horses.

If you require any additional information regarding products, or have specific requirements regarding horse care, do not hesitate to contact me at the following address: Muriel@exploratoo.com or leave your e mail in the requisite space below.

If you are inquisitive regarding the development of our brand, please consult the Blog section of our webpage.

Furthermore, I invite everyone to share my passion and commitment through my product Manifesto

Muriel van den Boogaerde

Hello Muriel, how did you come up with the idea of horse care and products?

I was working on human cosmetics, particularly powdered shampoos, when in the course of my research I came across shampoo formulas for horses. I found that many of the products contained irritating, harmful and even toxic ingredients. It was as if animals were a second-class market? An innovative approach to the health and well-being of the horse was the way to go!

What is your vision for the equine sector in 2021 and how do you relate it to the natural cosmetics sector in general?

The wellness approach to animal care is taking hold. Today’s riders want to be able to consume organic and healthy products for their own consumption as well as for their horses. Respect for the health of the horse and the environment is possible thanks to the development of products such as those in the 067 range.

What is your relationship to eco-responsibility?

It is part of my DNA. I was brought up to be eco-responsible, I passed it on to my children and I continue to apply it and share it daily. It is simply a question of respect, respect for who we are and for the part of nature that each of us represents. In an entrepreneurial approach, it is essential to pursue the respect of our environment because we are the environment! Producing skin care products is therefore necessarily accompanied by a strong ecological commitment.

What are your major influences in the cosmetics sector?

Naturalness and transparency. Above all, I want to avoid deceiving the consumer by practising greenwashing. It is so easy for a brand to transform realities to its advantage. There is still a lot of confusion and misunderstanding about products and their ingredients. Consumers don’t necessarily know that the shampoo they use for their horse is a dishwasher detergent! The 067 brand offers natural products that are also organically tested to provide your horse with excellence.

What products can you offer today to a competitor?

All 067 products, both the Wounds and Irritations category, as well as those related to Grooming, but also products that treat Summer Dermatitis. Horses often have small wounds and irritations that need to be treated and relieved quickly. A shine on the coat or a beautiful tail a few minutes before the show is now possible with the Horse Hair Detangler and Grooming Powder 067 006 which can be used like a dry shampoo. The Summer dermatitis treatments provide quick relief for horses suffering from itchy, nervous and irritable skin, which should be avoided before a show!

To what extent could your products be recommended by a veterinarian?

Each product was developed under the guidance and monitoring of 2 vets. I asked them for advice. They were surprised by the great effectiveness of the 100% natural products and were immediately seduced by this approach to the health and well-being of the horse, which works so well for them. By recommending 067 products, you are recommending respect for your horse’s health.